Don Ressler is a well-known entrepreneur in both the fitness and online marketing world. His ambition is unparalleled, which breeds a Midas touch that sees him turning any new venture into profit within a few years. He is currently the co-CEO of JustFab and Fabletics, and it has been an exciting adventure to get where he is today.
Entry into Business
Ressler has always been a crusader for healthy living, thus it didn’t come as a surprise that his first company was named FitnesHeaven.com. He had a bigger dream of expanding his company, so he made the intelligent move of partnering with Intermix Media, through an acquisition in 2001, to boost its online presence through advertising.
Meeting His Business Partner
It’s at Intermix that Don Ressler met his long-time business partner Adam Goldenberg. They both discovered a common interest in online performance advertising, so they formed a co-owned company named Alena. Alena became a successful venture generating millions in revenue and even becoming the funding point of Intermix. Soon enough, a challenge arose when News Corp acquired Alena.
Launch of an empire with Adam
Seeing how Alena was now receiving little to no attention from the media, Don & Adam decided it was time to pack bags. They had long discovered the importance of media publicity to the growth of a company, so they decided to form Intelligent Beauty. This was the parent company that saw the duo invade the fitness and beauty world with such force, a lot of their rivals never managed to recover in the competition.
Through Intelligent Beauty, Don Ressler and his business partner launched DermStore, an online skin care & cosmetics store. As one would expect, this store did well, and is still giving Ressler and Goldenberg the motivation to launch another online store, SENSA, which catered to their fitness clients. SENSA went on to gain popularity so large that it even won over $43 million in funding from Angel investors.
And just when their competitors thought they had reached their peak, Don and Adam went on to release another surprise move. They launched JustFab, the 3rd company for Don that retailed exclusive active-wear to the corporate clients. Don’s vision for JustFab was to see the world where people felt relaxed in their gym clothes even when holding an executive meeting at the office.
JustFab became the talk of the day at one time grossing over $85 million in profits. In 2011, JustFab managed to raise over $33 million in funding, both from private investors and the parent company Intelligent Beauty. With a funding pool to back them, JustFab went on to carry a number of acquisitions, in a bid to expand territories, absorbing rivals like ShoeDazzle (online shoe subscription service) and Fab Shoes (European shoe company). Don Ressler is also the brains behind Fabletics, again a company co-owned with his business partner Adam Goldenberg.
Follow Fabletics On: Fabletics.com